Lockdown? Pandemic? Social Distancing? All these words have become a part of the status quo due to the rampant spread and aftermath of the coronavirus across the world. The pandemic has affected the wedding industry gravely, amidst all other industries. Thousands of weddings take place daily. Checking out locations and deciding on a suitable wedding venue is an essential component of the whole wedding planning. The problem is that everybody is stuck inside their homes, unable to visit wedding venues during this period. The solution? Well, ‘Virtual Tour’. This might seem like a buzzword now, but soon enough, it won’t be a buzzword.
What is Virtual Tour?
A virtual tour also known as a VR tour is a 360° artificial view or simulation which an individual deems as real, but the sight one sees is not actually in front of him or her thus it feels so surreal when experienced in this way. The integrated software embedded in the device helps provide a 360° view of one’s surroundings. It helps visit places one has not been before. This technology is seen in Google Map Listings and in panoramic images that people nowadays take of a place to get a holistic glimpse of any place.
How is a Virtual Tour related Wedding Venue Marketing?
When it comes to marketing, an appealing image of the product is very important, as it cashes sales. What if one could get a virtual tour or imaging of a place or venue to hold a wedding? It would mean prospected customers having a good look on what they might have been missing out on. Consumer interests as shown in the figure on the right tells us that business listings with virtual tours result in twice as much consumers visiting that business or booking.
Having a virtual tour of the whole wedding venue, the ceremony room, reception and the hall with the tables and decorations will give an immersive experience, it would be so fulfilling and wholesome. The bride-to-be and the groom could go through all the details of the place through the virtual imaging experience, that they’d be more than just satisfied with what they find and would most likely be visiting your wedding venue and setting up a date.
The wedding venue is very important for all couples, since it becomes the place where they celebrate the most joyous moment of their life – their marriage. Everybody wants it to be just perfect. In today’s fast-paced life, nobody has time to visit every single venue for their wedding, rather technology has taken over many aspects of such tasks, which is why digital marketing does half the job of turning prospects into possible leads.
Having an enticing website, with good web design, text, SEO and digital media preferably virtual tours nowadays would be a win-win in luring potential clients. It is the very key to boosting your wedding venue business. In the virtual 360° tour, there can be special viewpoints or images at different locations around the wedding hall, reception, ceremony room. Moreover, there can be pictures or videos of previous weddings as a sample for the viewers to check out and really visualize their future wedding.
Enhance Your Business
Incorporating a virtual tour in your wedding venue website pages, makes it more attractive, immersive and easily marketable through proper usage of SEO as well. It will result in more leads. This creates an ease for the people who would be looking for a wedding venue for the following reasons: